An addendum to the previous post.

(You're going to want to read the previous post at this point, otherwise what you're about to read is just going to seem like pointless babble. Well, babble that's even more pointless than usual.)

Sure, it can be disheartening to see the business you didn't win advertised all over the place. But it's a different story when you see the new ads for the client that left your old agency and, in turn, left you jobless.

You're just minding your own business, watching the USA v. Canada hockey game, wondering who let our goalie wear such a tacky, airbrushed helmet (A young, ripped Uncle Sam with a flaming hockey stick? Really?). Then they cut to commercial break and there's a new ad for the client who left you and got you laid off. (Again, how did they manage a media buy during primetime Olympic coverage?)

Then you have a couple of choices.

You can get all self-righteous, turn up your nose at said client's new commercial and say something like, "well, if that's the type of work they want, then we weren't a good fit anyway." It helps if you can make one of those scoffing noises in the back of your throat while you say that.

Or you can throw a little pity party. Dive headfirst into that box of Cheez-Its and remember the glory days when the client loved your work. When the client thought you could do no wrong. Back when the client brought the entire agency a cake and said they couldn't wait to work together.

So what am I going to do? Well, I don't think we have any Cheez-Its. (I know I said we did in the previous post, but I was lying. Let's not call it lying though, let's call it creative license.) And it wasn't a bad commercial; knowing the client, it's exactly what they would want. And hey, America is kicking some Canadian ass right now, so I'm just going to focus on that.

I'll do the whole self-righteous thing later. Obviously.